Chosun Toys is a distinguished company specializing in designing and producing plush toys. Established in 1975 it has grown over the past five decades into a global leader in the toy industry.

Chosun Toys offers diverse plush products, including stuffed animals, pillows, mascots, plush keychains, cartoon and animation characters, realistic stuffed animals, plush backpacks, plush pencil cases, bath towels, and U-shaped pillows.

The company is a regular exhibitor to the annual trade fair Spielwarenmesse which takes place every winter in Nuremberg, Germany. In 2025 the company wanted something special and unique for their booth to celebrate the 50th anniversary of the company´s existence. Ruzicka Promotion has been asked to design something eye-catching and original for the 2025 fair presence. And it is how the bear head came into its existence.